Social Media, Civil Society and Security Policies: The Case of the Drug War in Mexico.

This paper outlines the counterpoints of more than ten years of security policies regarding narcotraffic in Mexico from 2006 until present days. During this time, besides the high investments on equipment and capacitation, and binational collaboration in between Mexico and The United States, the narcotraffic problem is far from end; the rise of casualties and insecurity are persistent issues in the public agenda across the country. The main aim of this chapter is to understand the role of social media in the impact of public security strategies regarding the drug war, more particularly how social platforms encourages the conformation of civil society organizations that have an active role not only in claiming for more security but in constructing and providing significant information like statistics and indicators to evaluate efficacy. Fieldwork will be focused mainly on reviewing data in social media, government and ONGs official electronic sites, newspapers, etc., regarding some relevant incidents along the time (Tlatlaya, Ayotzinapa, etc). As final outcomes will show, improving cooperation with civil organizations regarding security request a more decisive government position toward collateral and key issues like corruption and poverty as well.