The Changing Pattern of Adolescents Mate Selection Preferences with Reference to Electronic MEDIA

The Study was conducted by systematically interviewing 322 adolescents (14-22 years old) in two major universities of Khyber Pakhtunkhwa to study the changing aspect of female adolescent role with reference to electronic media. The study showed that majority of respondents are unmarried, non graduated paternally educated, employed, maternally educated, unemployed adolescents residing in nuclear family with family income 25-30 thousand per month.A positive and nonsignificant (p=3.73) relationship was found between caste preference of mate selection and media exposure. Similarly, highly significant (p<0.000) and positive (y= 770) relationship was found between social influence attribute of mate selection with media exposure. Likewise, highly significant (p=000) and positive g = .770 relationship was found between educated mate preference and media exposure. A significant (p=000) and positive g = .330 relationship was found between desire for an exceptionally good looking mate with media exposure. By the same token significant (p=.051) and positive g =.663 relationship was found between secular mate attribute in mate preference and media exposure. Correspondingly highly significant (p=.051) and positive g =.999 relationship was found between good sense of humor as obligatory requirement in a mate and media exposure. Similarly, highly significant (p=.000) and positive g =.999 relationship was found between moderation characteristic in mate selection process and media exposure. In same row highly significant (p=.000) and positive g =.999 relationship was observed between caring characteristic in mate selection process and media exposure. The study come up with conclusion that adolescent considers themselves as better than the average person on almost every imaginable dimension underestimating ground realties as indoctrinated by popular media causing Self-evaluation maintenance. The study revised Byrne and Nelson attrection model with Attrecion prediciton model.