Anticipation and International Media Communication: How Do Interaction Shifts Happen?

Thursday, 19 July 2018: 17:55
Oral Presentation
Juan Carlos BARRON-PASTOR, UNAM, Mexico
In previous papers I have explained that it seems that Donald Trump has created a media character using social media to gain a reputation as an unpredictable performer, a troublesome person, and a punishing negotiator. At least at international level, we can suspect that international audiences are somehow learning to grasp Trump’s media strategies and hence his bluffs could be resulting less effective. Can we anticipate a shift in Trump’s media strategies by observing certain events along 2017 due (maybe) to balance his loss of success? If we can, how we did it as international audiences and how can we anticipate his forthcoming moves? According to Christensen and Hooker, “Self-directed systems anticipate and evaluate the interaction flow, directively modifying the interaction process so as to achieve goals that regenerate or improve the system’s autonomous closure conditions (n. d. P. 18)”. If this is true, how do international audiences could be “directively modifying the interaction process”? This presentation will analyse six media events and the possible adjustments among them will be inferred seeking to observe anticipation dynamics in international communication affairs.