Communicating Research. Scientists in the Public Space of Communication.

Wednesday, 18 July 2018: 11:30
Oral Presentation
Giuseppe PELLEGRINI, Universita' di Padova, Italy
Andrea RUBIN, Catholic University of Milano, Milano, Italy
Research on Public Communication of Science and Technology has been focused on non-experts and mediators. Scientists as communicators has not been explored yet although they are involved in communicative practices. The SHARPER project, in the "European Researchers Night" framework, carried out a study to evaluate the researcher communication strategies. During the 2014-2017 events, information about researcher expectation, preparation and communication strategies were collected using observation and interviews. Moreover, information on the event organization, management and development have been recorded. The results showed different strategies that scientists used based on the researchers culture and skills adopting particular communication styles and tools. In this presentation it will be proposed results coming from quantitative and qualitative methods used during the first and the second wave of the research.