Constructing and De-Constructing Patient Experience Via Big Data and Small Data
In this paper, we draw on qualitative research conducted as part of a project to develop and evaluate new digital tools, in order to critically reflect on the construction and deconstruction of digital knowledge on patient experience within four service delivery areas for people with long-term conditions. Computer scientists developed text mining programmes within the wider project for analysing large volumes of free text comments within the NHS Trusts. Responses to these new methods were also considered within the qualitative research.
The findings highlight the scope and limitations of applying a Big Data approach that was perceived to have value at higher levels in large organisations. There was a perceived need to generate and use Small Data based on interactive and highly contextual mechanisms in order to generate more meaningful (and useful) data.