The Look of the Observation in Communication Research: The Paradigm of Observation As a Processual Communicative Action

The observation is the alpha-ultimate stage of the investigation of the social facts in the fields of social sciences. Stimulates the idea of thematic monitoring and on the research object and subjectively concludes a thought championed by rational dialogue, registered by narratives and translated into images. This paradigm must be extended to the field of communication and extended a procedural research strategy. This article groups the variants of this observation techniques by sociological and anthropological researches in order to guide an epistemology of social observation in the field of communication sciences in the opportunity of thinking the production of sense of images techniques of Vilém Flusser and communicative reason of Jürgen Habermas. Theoretically also support in epistemological surveillance of Guillemo Orozco. That pragmatic loopholes they oppose to the procedural understanding of note in the communication sciences. It is concluded that the note must be understood and materialized procedurally as a communicative action the production of knowledge and the field journal, voice recorder and photography as research tools in communication and sociology studies.