Business Management in Africa and the Arab Countries: Global Standards and Local Practices
To explain this quantifiable dependent variable, we develop in-depth qualitative analyzes that highlight the gap between globalized management standards as taught and prescribed in business schools, head offices and consulting firms, which tend to impose a Western way of doing business everywhere, and the most effective ways and means of doing business in each of the countries studied.
This research project aims to anticipate evolutions in progress. This is achieved through cooperations between junior and senior researchers from the various countries concerned and a team of European researchers. This cooperation takes place mainly during doctoral seminars organized in the partner countries. Focusing on the ethnographic approach to business practices, these seminars aim to promote endogenous and diversified management research and teaching, which is an alternative to the dominant model imported from the USA.