641.2
Valuation and Collaboration Among Craft Brewers: Early Insights from an Analysis of Consumer Ratings
Initial analyses shows that brewers that follow certain strategies are likely to collaborate with others pursuing certain strategies. For example, we find that brewers that engage in serial hook-ups are likely to do so with brewers that are outside of their core networks while monogamists are likely to seek out those who engage in serial hook-ups. These strategies have consequences for the valuation of their efforts. The products of craft brewers who collaborate with those outside of their core networks consistently receive higher consumer ratings than other forms of collaboration. We suspect that certain collaborative arrangements facilitate authenticity or novelty in the marketplace, which consumers reward with higher ratings. We plan to test hypotheses related to whether authenticity or novelty are driving changes in consumer valuations of products.