856.3
E-Commerce from Regional Communities

Friday, 20 July 2018: 18:00
Location: 802A (MTCC SOUTH BUILDING)
Oral Presentation
Bruno DOMINGUEZ, IPN-UPIICSA, Mexico
E-COMMERCE FROM REGIONAL COMMUNITIES

Within the Societies of Knowledge and Welfare we are experiencing a social and economic phenomenon where the new businesses that are succeeding have one thing in common: the use of Information Technology, Communication and Knowledge. Commerce is one of the economic activities that has changed the way it operates with the injection of computer tools: hence the increase in electronic commerce. The opportunity of e-commerce and social computing, and the object of this work, is to create tools and strategies to incorporate this type of commerce in virtual communities, which are the technological platforms for regional communities and improve their welfare. The work not only requires the generation of a tool that is the most attractive, useful and generates the benefits that the sea used by the inhabitants of a region, also the communication and business strategies for the inclusive sea, grows constantly and consolidate as part of the technological infrastructure of a Regional Community. The challenge is to generate a comprehensive proposal that can solve the paradigms and the idiosyncrasy of regional communities in favor of growing e-commerce. With this work, we are looking to create an e-commerce service platform that can offer different lines of action to increase online commerce from regional communities to the global platform through mobile applications.