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From News Delivery to Social Interaction: New Form of Sports Programs Live Broadcast Via Internet and Its New Effect
Internet Live Broadcast is a new form of media communication, which transcends conventional media platforms due to its larger and more extensive coverage. Sports matches and programs with its competitiveness, fierceness and entertaining elements, can be delivered quicker, opener and more freely through new media platforms. Internet live broadcast featuring pictures, videos, scripts, 3D, VR interprets sports matches in a panoramic and multidimensional ways by maintaining visibility of conventional media and varying the original ways of staging programs. In a platform combing virtual and real worlds, it also change what once to be mere link between anchors and audiences into host and users, and it creates a social interactive environment where host and users, users and users interact with each other via comments, dialogues and giving awards. Live broadcast becomes a whole new social platform on internet and it strengthens initiative of users and expands social communication.