The Normativity within Methodology. the Normative Implications of the Sociology of Art Audiences and Cultural Consumption.
The paper thus shows how these theories do construct opera and arts audiences and how this steadies established power relations within society. It thus takes social theories as empirical material and analyses where these theories do locate audiences in their theoretical architecture and explains why they do so by contextalizing them historically and socially. It makes thus visible how these theories do construct audiences and why they do it this way and how this shapes contemorary research methodologies in the field of audience studies. The paper will close with suggesting a different methodological approach to art audiences. An approach that does not simply reproduce exiting ideologies and power relations but makes visible how and why certain audiences segments reproduce or question existing ideas on art and its reception. To do so the paper suggests an integration of pragmatism and system theory.