Working Anytime, Anywhere: Digitalization and the Work/Family Challenge in the Crowdworking Sector
We argue that internet platforms are key agents in shaping opportunities and pitfalls of digital work. They determine the conditions of performance and delivery, the modes of and access to reputation, reshaping the parameters of work identity and social relations. Accounting for varieties of modes of organization, we will provide research on various platform architectures. Case study material will illustrate differences in the organization of work and resulting challenges for managing the ‘work-family challenge’.
Overall, we dispute technological determinism, arguing that digitalization is neither a one-way road nor imposed upon us by external forces of market society. A better understanding of the mechanisms that platforms use in order to manage labor and exert power upon digital workers is a necessary step towards developing regulations that can reduce inequalities and strengthen the social sustainability of platform economy.