Culture Innovation and Public Participation Practices: Museomix Case from the Knowledgeability to the Social Capital As Growth Factor

Thursday, 19 July 2018
Distributed Paper
Lucia MARCIANTE, University of Bologna, Department Sociology and business law, Italy
Melissa MORALLI, University of Bologna, Italy
The innovating practices of digital museology are the answer to the economic contraction in the post-modern society. This is the case-study of Museomix, a creative maketon of French matrix, born in Paris in 2011. The aim of Museomix is to put people on the mainstream in the creation of value for museums. Indeed, this project intend to activate creative practices, considering them as growth tool for the museums audiences’ participation. These practices of collaborative consumption change the way to consider culture as development motive and offer a choice in the challenge against the dialogue dearth between capacity to aspire and traditions, at the same time. museomix favors a way of living the cultural spaces of the city, with positive impacts on the community of reference. Through projects of cultural regeneration. The hypothesis is that little museums could become a cultural place where consumers can be engaged and active audiences-citizens. By the ethos “Do-It-Yourself” and the idea that co-create is more entertaining that only consume, the main question is if these practices could fill the gap between museums and web cultures participative. The Museomix global project (museomix.org) aims to a museum: that is inclusive; where each participant in the process of creation finds its own place; that is a laboratory which grows together with one’s audiences; where the communities are into the network.

Key concepts coming out, such as: consumer’s agency, audience development, empowerment either of the single and of the community, knowledgeability, innovation, participation. The social capital is the value added in the sense that the quality of the generated relationships can foster integration, inclusion and solidarity for the growth of local communities.