Sport and Media

The relationship between the mass media and sport has a long and rich history as a topic of sociological inquiry. However the rapid proliferation of new media, and the continued concentrated ownership of old media necessitates ongoing and novel research into the way the media and sport interact. This session welcomes papers that consider the media and sport in relation to a range of themes including: celebrity athletes,, advertising and marketing; representations of gender, race, and national identity; political economy and ideology; and new media.