The purpose of this study is examine the phenomenon of "short communicative acts" in social media as one of new participative practices emerged in 21st century. We define “short communicative acts”: liking, sharing, and commenting as a participative practice of a little personal engagement and as a crucial element of weak social ties. It deals with background social practices, non-reflexive everyday routines of social media consumption & participation as well as with constructors of private identity and public manifestation. This also emphasizes the analysis of differences between participation and interaction, engagement, interpretation, production. Such conceptual framework enables to disclosure ambivalent communicative & social shifts in contemporary society.
The analysis of “short communicative acts” manifests the emergence of “fuzzy objects” which are defined as "your world": your thoughts, photos, videos, your events, when sharing doesn’t mean transmission of any information, but only maintaining social contact or providing access to joining significant individuals and groups. Thus, we talk about a positive connotation of equality and selflessness which is associated with positive social relationships. At the same time we dwell on the mystification component of such "positive exchange". Critical analysis of social networks practices suggests, in particular, the use of free labor of people to carry out tasks for which the Internet platforms would have to pay the money.
In Ukrainian context new participative practices can be considered as creators of new communicative environment, new sociality that favoured to express one’s identity, to create community, to structure one’s past and to present experiences. Meanwhile “short communicative acts", on the other hand, have been transformed into the social field of information wars, political conflicts and personal or social isolation. To reveal social functions and dysfunctions of new participative practices we have observed different information technologies used in Ukrainian internet platforms during 2014-2019.
The purpose of this study is examine the phenomenon of "short communicative acts" in social media as one of new participative practices emerged in 21st century. We define “short communicative acts”: liking, sharing, and commenting as a participative practice of a little personal engagement and as a crucial element of weak social ties. It deals with background social practices, non-reflexive everyday routines of social media consumption & participation as well as with constructors of private identity and public manifestation. This also emphasizes the analysis of differences between participation and interaction, engagement, interpretation, production. Such conceptual framework enables to disclosure ambivalent communicative & social shifts in contemporary society.
The analysis of “short communicative acts” manifests the emergence of “fuzzy objects” which are defined as "your world": your thoughts, photos, videos, your events, when sharing doesn’t mean transmission of any information, but only maintaining social contact or providing access to joining significant individuals and groups. Thus, we talk about a positive connotation of equality and selflessness which is associated with positive social relationships. At the same time we dwell on the mystification component of such "positive exchange". Critical analysis of social networks practices suggests, in particular, the use of free labor of people to carry out tasks for which the Internet platforms would have to pay the money.
In Ukrainian context new participative practices can be considered as creators of new communicative environment, new sociality that favoured to express one’s identity, to create community, to structure one’s past and to present experiences. Meanwhile “short communicative acts", on the other hand, have been transformed into the social field of information wars, political conflicts and personal or social isolation. To reveal social functions and dysfunctions of new participative practices we have observed different information technologies used in Ukrainian internet platforms during 2014-2019.
The purpose of this study is examine the phenomenon of "short communicative acts" in social media as one of new participative practices emerged in 21st century. We define “short communicative acts”: liking, sharing, and commenting as a participative practice of a little personal engagement and as a crucial element of weak social ties. It deals with background social practices, non-reflexive everyday routines of social media consumption & participation as well as with constructors of private identity and public manifestation. This also emphasizes the analysis of differences between participation and interaction, engagement, interpretation, production. Such conceptual framework enables to disclosure ambivalent communicative & social shifts in contemporary society.
The analysis of “short communicative acts” manifests the emergence of “fuzzy objects” which are defined as "your world": your thoughts, photos, videos, your events, when sharing doesn’t mean transmission of any information, but only maintaining social contact or providing access to joining significant individuals and groups. Thus, we talk about a positive connotation of equality and selflessness which is associated with positive social relationships. At the same time we dwell on the mystification component of such "positive exchange". Critical analysis of social networks practices suggests, in particular, the use of free labor of people to carry out tasks for which the Internet platforms would have to pay the money.
In Ukrainian context new participative practices can be considered as creators of new communicative environment, new sociality that favoured to express one’s identity, to create community, to structure one’s past and to present experiences. Meanwhile “short communicative acts", on the other hand, have been transformed into the social field of information wars, political conflicts and personal or social isolation. To reveal social functions and dysfunctions of new participative practices we have observed different information technologies used in Ukrainian internet platforms during 2014-2019.
Keywords
Ukraine
participative practices
short communicative acts
social media
