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Luis Berruecos[1]
In Mexico, the establishment of the maquila industry has provoked adverse effects and consequences in terms of social and cultural life—that is, the case in the rise of alcohol consumption. In this paper, we analyze the following fact: there are around 300 maquila industries in and surrounding areas of the city of Teziutlán, Puebla, that produce clothing of different kinds for exportation at low-cost wages. Consequently, it is no longer easy to find agricultural workers because people prefer to work in the maquilas. The purpose is to discuss the effects of globalization via the installation of maquila industries on the socio-cultural aspects of the members of an Indian community in Mexico and pay special attention to the transformation of alcohol consumption patterns of the inhabitants of this particular Indian village as well as the nature of everyday life in this náhuatl community in Mexico.
[1] Mexican Social Anthropologist. Dean and Professor at the Department of Social Relations, Universidad Autónoma Metropolitana (UAM), Xochimilco Campus, México City, Mexico
Correspondent Author:
Luis Berruecos, C. Sta. Teresa 13/T.4/D.1002, Tlalpan, 14100, Mexico City, Mexico
E-mail: berruecos.luis@gmail.com