104.5 Art and legitimacy: Rojas cultural center gallery

Wednesday, August 1, 2012: 1:42 PM
Faculty of Economics, TBA
Syd KROCHMALNY , Culture Studies, professor, Buenos Aires, Argentina
At present the papers about the Rojas Cultural Center Gallery refer to a group of young artists with common interests and a distinctive body of work. It is argued that it was a cohesive social circle, with a coherent worldview and defined aesthetics. Not only was the Rojas Gallery interpreted as a social identity and aesthetic, but also discursively constituted in the canon of an era, "in art of the decade" in the "mirror of his time" in "the aesthetics of the '90s" (Dávila, 2011). However, this reading was a speech that, accumulating layers of meaning, was established a posteriori as emblematic. During the early years (1989-1992), speeches on the Rojas Cultural Center Gallery were rare, brief and marginal. Since 1992, through journalistic criticism, a substantive identity began to be established with the formulation of the concept of "art light" and "Rojas Galery artists." A short time later, in 1993, that which had been stated by critics became a battlefield for artists with distinct characteristics to take different positions, a field of struggle for legitimation and consecration.