Survey Data Versus Big Data: A Review of Issues and Approaches

In this presentation I will elaborate on the decline in response rates of surveys and the rise of big data. I will review issues and approaches in both fields, and relate them to Total Survey Error (Biemer, 2010). Can we use big data such as social media data, sensor data, transaction data and administrative data to replace surveys? Can we use big data to improve survey data? These issues will be discussed.