The Boom in Latin American Literature and the Beginnings of Globalization

Monday, 11 July 2016: 16:24
Location: Hörsaal 48 (Main Building)
Oral Presentation
Gustavo CORTES SUAZA, Pedagogical and Technological University of Colombia, Colombia
Maria Gabriela OCAZIONEZ, Research Group of sociocultural Studies, Colombia
Martha Isabel CORTES OCAZIONEZ, National University of Colombia, Colombia
The most visible of globalization has been the technological development which has generated what Castells has called "the culture of virtual reality". However, this wide and rapid technological penetration it was only possible due to the social changes they preceded him. The paper seeks to detect such social change in Latin America, on the periphery of the world system, at a time as early as the decades of 1960 and 1970 through the great cultural movement known as the "Latin American literature boom". The importance of this movement was that with some own issues had a global reach, with which several writers won the Nobel Prize, but, above all, began to be read en masse not only on the continent but in much of the world. Its success is explained by making visible processes that were hidden behind a narrative of modernity that exalted exclusively the civilizing role of an imperial European culture. Since the beginning of the conquest, Latin America began a comprehensive process transculturador as the "war of images", studied by Gruzinski, currently produced by phenomena such as the “Televisa” in Mexico and “O Globo” in Brazil, or processes management rationalist in the cities, according to Romero and Rama, that they have been phenomena such as Buenos Aires and Mexico city at one end, or as Bogota and its urban network, on the other.