China's New Strategy of “Internet Plus” and Its Social Impacts

China recently unveiled its “Internet Plus” action plan, as an innovative solution to the decelerating economic growth and the bottleneck of tradition industry through advanced digitalization and massive entrepreneurship.  The state-led strategy aims to further deepen the integration of the Internet with the economic and social sectors, making higher-level economy a main driving force of growth.  However, this top-down action is not only an economic policy, but profoundly influences Chinese society socially and culturally. This paper intends to explore the social impacts of this internet-based innovation through big data and empirical studies in some Chinese metroplis (such as Beijing, Shenzhen, Shanghai, Nanjing, etc) , including the following concernings: 1) how the support of innovative entrepreneurship leads to new social mobility and social (in)equality? 2) how the consumption-oriented industry influences the social interactions both online and offline? 3) how the integration of crossover resource challenges the public service system and governance capacity?