Peasants' Demands of the Rural Public Cultural Service and Decision- Making Mechanism

The innovation of system of public cultural service plays an essential role in rural social innovation in the midland of China, where is a grain producing area. Based on the quantitative analysis through the survey data of rural culture construction in Hubei province, China, we investigated local peasants’ demands and satisfaction of cultural activities and public cultural facilities. Besides, we analyzed the influencing factors of them. The research shows that the peasants’ demands of culture activities and supply of public cultural facilities are dislocated. This conclusion is explained from the characteristics of the cultural activities and the public cultural facilities. The research enlightens decision-making mechanism of public cultural services in rural areas as follow: the decision mechanism of rural public cultural services should include peasants’ demand expression mechanism. Not only to reflect their demands of quantity, but also to reflect their demands of quality.