Critical Sociocybernetics and Mediascapes in North America: Prospective Scenarios
Mass-media is an adaptive social system of communication that excludes corporeal presence among interacting actors (Luhmann, 1996). Mass-media perform a fragmented collective imaginary, which is autonomous and parallel to individual and collective imaginaries (Castoriadis, 1998). Hegemonic mass-media system is performing autopoietically for the better of its owners, not of society; hegemonic mass-media is an adaptive system seeking the reproduction and expansion of its power (Barrón, 2014). Mass-media could be arguably considered an anticipatory system. ‘‘An anticipatory system is a system containing a predictive model of itself and/or its environment, which allows it to change state at an instant in accord with the model’s predictions pertaining to a later instant’’ (Rosen, 1985: 341). Rosen, and more recently, Poli (2010) have explained that anticipatory systems enable certain controllers that allow them forestalling.
How do the North-American mass-media system perform in manners that allow us to infer those controllers? This paper aims to identify how controllers would work into the mass-media system, and eventually identifying if controllers could be emerging nodes inserted in other systems in North America, and/or within media corporations.