The Work of Latin American Women on Digital Platforms: Same Wine in a New Glass

Tuesday, 8 July 2025: 20:00
Location: ASJE020 (Annex of the Faculty of Legal, Economic, and Social Sciences)
Oral Presentation
Aurora Rebeca DE LA ROSA ZAPATA, El Colegio de México, Mexico
The analysis of dimensions of gender equality in the platform economy: equality of access and participation as well as perspectives from the roles of large technology companies on the effects of platform work on women's lives. Understanding the digital paradigm from a gender perspective necessarily calls for intersectionality to become equality based on several premises. The first is to evaluate the market relationships that shape domestic relationships since the economy depends on them. The second is the fact that we are not all equally unequal. This means that the digital paradigm is the new face of global inequality where there are many opportunities, many possibilities of generating resources with job opportunities, but flexible work that - in theory - empowers us and opens paths, mainly for women “flexiexploitation”. The third is to start from the notion that, for 25 years of increasing inequality, these are the same 25 years in which the digital revolution has been consolidating. Technology is not gender neutral; The gender dynamics embedded in technology maintain the patriarchal system that oppresses women. New gender-based practices on digital work platforms serve as a control mechanism. Many of these studies have historically been motivated by a desire for political change, but the economic consequences of such gender inequalities remain understudied. Articulating approaches and tools between political theory and feminist economics allows gender equality policies to open a path for political feminist analysis. These approaches and frameworks that put theory into the practice of public policies contribute to giving direction to social problems, as well as necessary demands, mainly those where gender equity and social justice are important, that is, gender policies and Tools must be put in place to ensure the feminist pattern in the platform economy