Disruptive Dynamics: A Sociological Analysis of Platformization in the on-Demand Transportation Sector in Spain
In the on-demand transportation/taxi sector, the entry of digital platform companies, such as Uber, is disrupting and replacing the shares of traditional taxi companies and is leading to the huge increase of non-standard forms of work. Moreover, the entry of the platform has led to the exponential growth of non-standard forms of work. In this case, the worker power is splintered by either disrupting and forcing existing workers into adopting platform practices or by hiring drivers as “self-employed” individuals (Thelen, 2018). This paper aims to provide a sociological historical analysis of how disruptive changes associated to the platformization of the demand transportation/taxi sector , affect social dynamics and equality at the local level. The analysis focuses on the Spanish cases, and compares recent historical trends in three different cities (Barcelona, Madrid and Zaragoza) through a combination of desk research and key informant semi-structure interviews.