Emotions of Food Influencers Regarding Digital Work and the Transmission of Food Knowledge on Instagram

Analyzing digital consumption and the influencer phenomenon today provides us with tools to think about the current and future society. In the context of technological advances and digitalization processes, it is necessary to open the dialogue to discuss digital labor changes, new workspaces, workers' relationships with companies/brands/corporations, and the involvement of bodies and emotions there.

Because of the rise of influencers and their expansion in recent years, and considering the impact that applications and social networks have on sensations, emotions, and sensibilities (Scribano 2023), this work is part of a master's thesis in Social Sciences Research, which develops a journey that addresses the criteria that organize the structuring regime of sensibilities around food practices and the generation of content on Instagram, during the period 2020-2022, in Argentina. To achieve this objective, a qualitative approach methodology based on a digital ethnography process on Instagram was used, and semi-structured interviews were conducted with food influencers on the platform.

In this sense, this paper aims to problematize influencers' emotional ecologies regarding their digital work as content generators, along with the emotional ecologies recorded in the food practices influencers share on their profiles