Impact of OTT Platform on Indian Cinema Industry during and after COVID-19

This study is going to explore the concept of OTT and its growth during the Covid-19 pandemic.With the emerging growth of technology,in pandemic situation the film industry has also moved totally to the form of OTT platform.The world of entertainment has been revolutionised with the advent of Over-The-Top platforms. These online streaming services have brought about a sea change in the way we watch movies, giving us unprecedented convenience, choice and access. In this article, we will discuss the rise of OTT platforms and their impact on the film industry, and explore how they have shaped the movie-watching experience for audiences around the world.

OTT platforms have revolutionised the movie viewing experience, reshaping the landscape of the entertainment industry. Their convenience, global reach, diverse content and creative freedom have largely influenced the way _audiences watch films. As technology advances and new players enter the market,the future of OTT platforms looks promising, promising an engaging cinematic journey for audiences across the globe. In this article, I will try to analyze the viewership impact of OTT video streaming services in the lockdown period and how an OTT market will be a 'magical multiplier' for the film industry in India.