AI-Assisted Trend Radar and/or Reading between the Lines? Conflicting Methods to Capture the Future.

Wednesday, 9 July 2025: 00:30
Location: SJES013 (Faculty of Legal, Economic, and Social Sciences (JES))
Oral Presentation
Norbert HUCHLER, ISF Munich, Germany
Judith NEUMER, ISF Munich, Germany
Tobias RITTER, ISF Munich, Germany
The article reflects results and the methodological approach of the strategic research project “Value Creation Trend Radar.AI-assisted Foresight Tool to identify Weak Signals of Value Creation”, funded by the German Ministry of Education and Research (BMBF) (01/2022-12/2026). The aim is to use an AI-supported technical “radar tool” and large amounts of data to draw conclusions about future trends in value creation. At the same time, the technical radar tool is integrated into a comprehensive methodological process with numerous references to various methods of qualitative empirical social research. It is exciting to observe how different ideas and practices of anticipating the future come together in this mixed methods approach.

On the one hand, there is the radar tool, which attempts to use statistics and AI in textual data (e.g. scientific publications) to identify conceptual connections or “weak signals” based on statistical characteristics that have the potential to point to future trends. On the other hand, there are various qualitative approaches (interviews, future workshops, data analysis, etc.) that seek insights into possible futures “between” the data or in the interplay of specific information and generated findings. This is where methods, knowledge and sensitivity for interpretation and anticipation come together. “Weak signals” are then not due to the statistical behavior of letters, but are rather to be understood as implicit contexts of meaning “behind” the data.

Different forms and practices of scientific anticipation of futures collide: objectifying formal measurement and assessment on the one hand and knowledge- and experience-based interpretation and understanding on the other. The project is attempting to bring together and further develop both approaches. This is being done on the basis of six-monthly studies of various specific empirical subject areas. The article will draw on empirical findings from the third field examined: “The future of plant and mechanical engineering”.