469.3
A Value Organization With The Sports - As a Candidate That Face Up With The Nation States and The Corporations Under The Global World-

Tuesday, July 15, 2014: 4:00 PM
Room: 412
Oral Presentation
Juzan CHO , Graduate School of Humanities, Meiji University, Tokyo, Japan
IOC claims that IOC is not a sport organization but a value organization with the sports. Although it is a fascinating idea, not well supported by the people out of the sports stakeholders.   This idea is investigated from the organizational sociology approach. Religious community and Regional community were well recognized as the value organization in the history. Both of them could invent tradition and were the main bodies of the imagined communities. They still claim themselves as a value organization, however, the power and influence to the public are keep decreasing under the globalizing world. The global world prefers a value that set over the boundaries and not by God. Hence, the necessity of a value that can pick off an extreme nationalism and capitalism is well recognized and discussed as the quest for ideal value system, but not as an ideal organization that embody the value. Firstly, currently existing major organizations and groups based on Family, Ethnicity, Religion, Army, Party, Union, Kingdom, Nation State, Corporation, NPO and Sports organization are compared for their nature and character by Purpose, Economical situation, Membership principle, Internal rule and governance, Invention and Share of a value and several other points. Secondary, by comparing the organizations that put God, Region or Sports as the core value, the necessary conditions to be a value organization under the global world is discussed. This investigation discovered that the organization with the sports as the core value has the similar nature and character with that of Religion and Regional community. Besides, an organization with the sports is more adaptive for a free membership and value diversity. Such nature and character are summarized as “Sports rationality” against “Economic rationality”. The sports rationalism will naturalize the nationalism and capitalism, and then bring better harmony into the society.