Creativity and Embededness

Creativity, understood as an innovative and novel way to solve problems and change is combined with a variety of factors influence both the sociological perspective, as well as psychological. One is the factors influencing the level of creativity might be also the quality of social interactions and the conformising infleunce the possibility of being misunderstood or socially rejected.

The aim of the study would be to create analyze the relationship between the characteristics of the social structure and individual degree of creativity. The study group was analyzed from the perspective of the declared behavior in different social situations, declared level optimal distinctiveness and tendency to take the social risk.  The level of creativity was measured by tests of divergent thinking based on the number of different responses to a given problem. Demographic factors were controlled.  A study was conducted using a commercial online tool tracking IP numbers of participants based on the answers given by 306 people.

Analysis shown that people who tended to be more socially independent and less embedded in the social networks gave more divergent responses to the creativity test during the research.  The level of individual creativity, commonly regarded as psychological factor, might be influenced by the social milieu of the person.