Variety and Emergence in Complex Environments: The Role of Innovation in Organizational Competitiveness

Tuesday, July 15, 2014: 10:45 AM
Room: Booth 47
Oral Presentation
Alejandro BARRAGAN OCANA , University Center UAEM Valle de Chalco, Universidad Autónoma del Estado de México, Mexico, Mexico
José Julio NARES HERNÁNDEZ , Autonomous University of State of Mexico, Mexico
Samuel OLMOS PEÑA , Autonomous University of State of Mexico, Mexico
Gerardo REYES RUIZ , Autonomous Univ State of Mexico, Mexico
Variety and emergence in complex environments: The role of innovation in organizational competitiveness
 Alejandro Barragán-Ocaña, José Julio Nares-Hernandez Olmos Samuel Ruiz Peña and Gerardo Reyes

Nowadays, the advancement of global society and economy along with the rapid growth of Information Technology and Communication (ICT) have created significant challenges for those companies, who pursed both their permanence and their development in the markets where they compete. Thus, enterprises have responded with the adoption and / or generation of innovation mechanisms to maintain or improving their competitiveness. Firms have understood that intellectual capital is a mechanism to add a value to their processes, products or services that they offer to their clients, therefore to maintain their competitiveness advantages that help them to have a better position before their markets.

          The aim of this work is to generate a first approach, essentially theoretical in nature, that when seen from complex systems, help to characterize the complexity of this environment and to understand how companies have developed a variety of known responses to everyday problems. Moreover creating emerging nature mechanisms that have served them to generate responses, which have helped them to successfully face the challenges of innovation that the market required in order to maintain its competitiveness.