296.7
Antonio Gramsci's Prison Notebooks on the Role of 'the Intellectual' Meets Social Responsibility Theory

Friday, July 18, 2014: 11:45 AM
Room: 303
Distributed Paper
Zanetta L. JANSEN , Department of Sociology, University of South Africa, Pretoria, South Africa
This paper seeks to explore social responsibility theory that emerged in the 1940s to protect freedom of speech, the media, and the public/citizens’ right-to-know from government and corporatist interventions in information and moral exchanges. However, the strategy in the paper is to marry social responsibility theory with the writings on ‘hegemony’ (or ‘cultural leadership’) in the Prison Notebooks and Antonio Gramsci’s thesis  on the role of 'the intellectual’ in times of social crises and social change. The discussion in the context of the paper, is integrated into the overarching and broader contextual theme (of the conference) on “facing an unequal world [and the] challenges for global sociology”.