Comparing Different Styles of (Vernacular) Video Analysis
The three fields each highlight different aspects of interpretation work.
In 1) Police Work the identification of actors and their (“criminal”) actions is the police officials’ main concern, in
2) Football Training the aspect of instruction is most important and in
3) Market Researchthe interpretation of eye tracking video is distributed and organized via means of information technology.
By itself reflexively applying Videography  onto the practices of video analysis I am able not only to study those three fields and the spread of visual analysis as a communicative form of generation of knowledge, but am also presenting a reflexive form of videography that allows for the reflection of our situated practices and knowledge that has been criticized as missing in the use of video in interaction research.
 Tuma, René. 2012. “The (Re)Construction of Human Conduct: «Vernacular Video Analysis».” Qualitative
Sociology Review 8(2):152-163. Retrieved Month, Year (http://www.qualitativesociologyreview.org/
 Knoblauch, Hubert & Tuma, René. "Videography. An Interpretive Apporach to Video-Recorded Micro-Social Interaction". In: Eric Margolis und Luc Pauwels (Hg.): The Sage Handbook of Visual Methods. Los Angeles: Sage, 414-430.