Multi-Sensorial Experiences at Aso Farmland, Kumamoto, Japan

Aso Farmland is a multi-sensorial experience for tourists. The farm stay resort allows tourists to consume local food produced in the region at 11 restaurants, exercise in an activity zone, and enjoy a variety of onsen baths including mud baths, as well as 13 heated saunas (earth power spas) lined with different herbs and minerals as well as a cold dome. Visitors can place their feet in a pool of fish for foot care and they can visit a petting zoo. There is an agricultural production facility on site as well as a farmers’ market. Tourists experience a range of aromas from sulphur baths, to perfumed and herb baths to the aroma of a variety of cuisines and the busy market place and deli. An arts and crafts centre allows tourist to make a variety of crafts including music boxes, paper crafts, candles and snow globes. Accommodation is in dome shaped rooms infused with an antioxidant (anti-aging) solution. The paper will look at attempts by the attraction to provide a stimulating environment taking visitors beyond their reliance on just sight to engage in a more holistic experience.