Structure and Specificity TRUST of E-Zines

Nowadays the Internet has globally changed mass communication. As a result ‘civil journalism’ has emanated. The urgent problem of trust in networking has become more actual. Media-trust defines relations in mass media communication with the using of material objects including electronic media and devices. Media-trust is a multilateral phenomenon. Its components: trust of the audience to mass media, trust of the mass media (team of journalists or one journalist) to his audience or to a concrete reader (a viewer, a listener, a user). The user's status (regular, random, prospective and etc.) is an important factor of Media-trust. Media-trust is a function of the characteristics of mass media audience, characteristics of the audience and the characteristics of the communication process. The peculiarities social media is the social context ("the ideology of the time"), the form and type of information. In particular, the Media-trust importance as a whole and its components depends of the usefulness or uselessness of the information, of connection information to one or another area of subject’s life and etc. Users’ trust in e-zines is one of particular cases of media-trust, which is a result of three basic components integration: trust to information, trust to journal and trust to journalist. The integration of the referred components is constant and absolute, as trust in social information is impossible without trust in its source. The triad of these types of the interrelated trust has three aspects: information, perceptive and interactive. The validity of the conceptual model and the relationship of many media-trust characteristics have been confirmed in empirical study of Russian youth. The relationship trust to e-zines and intellectual, emotional and communicative respondent’s characteristics has identified.