JS-10.2
Liquid Organising and Soft Leadership in the Popular Protest Wave
Drawing on my ongoing research about the popular protest wave of 2011-13 in Egypt, Spain, the US, Brazil and Turkey, and developing the argument presented in my book Tweets and the Streets (2012) I describe contemporary leadership as 'soft leadership'. This form of leadership makes use of the interactive capabilities of social media, tapping into the imaginary of participatory culture (Jenkins, 2006). Leadership comes to revolve around community management and facilitation, rather than outright 'direction' of collective action.
This paper will look at the specificity of emerging forms of leadership and their connection with the informal and 'liquid' practices of organising performed by contemporary movements. Specifically I point to the limits of this format of organising, arguing that while soft leadership is powerful in nurturing social movements at their inception, it also runs the risk of exacerbating contemporary movements’ well known tendency towards evanescence. Furthermore, the new forms of leadership emerging in contemporary movements raise serious risks of opacity and unaccountability because of their very 'liquidity'.