National Leisure Policy in Japan from 1966 to 1974
It had three purposes. First, in those days, rapid industrial development caused urbanization, rationalization and mechanization. Human alienation was so increasing that juvenile delinquency was one of the social problem, and productivity at factories was falling. Government estimated that leisure can restore national humanity. Humanity was thought as the base of productivity and much pleasure from leisure activity expected to satisfy young desires.
Second, at that day, farming, fishing and heavy industries had been replaced by tertiary industry. That means Japanese government had to spread domestic market. For that purpose, government thought that leisure industry is a good new market. For example, Discover Japan Campaign by Japanese National Railways (Kokutetsu) and Expo ’75 in Okinawa (Okinawa kokusai kaiyo hakurankai) were main plans for promoting leisure and tourism industries.
Lastly, the leisure policy is the start of “disciplination”. In this policy, “Wholesome leisure” is an important keyword. Government assumed that tourism and sport were good leisure for people, but gambling and watching TV were type of unwholesome leisure, because they were decadent and defensive. In short, Japanese government tried to enlighten Japanese people in leisure policy. Today we are forced to have self-responsibility for our daily life and self-defense from social problem such as poverty. It is a result of national leisure policy from 1966 to 1974.