Social Media As a Key Element for Cultural Global Events

Wednesday, July 16, 2014: 3:50 PM
Room: Booth 43
Oral Presentation
Alba COLOMBO , Arts & Humanities, Universitat Oberta de Catalunya, Barcelona, Spain
Events have become an important channel for the exchange of cultural symbols at global level, with sporting events such as the Olympic Games, cultural events such as the European Capital of Culture and business forums such as the Cannes Film Festival helping to generate and circulate symbolic value. In doing so, many of these events help to configure the fields and the consumption in which they operate, either at global, regional or national level. 

Actually most events, as well as cultural events, are taking place on several places around the globe transforming the uniqueness of one events developed on a certain time on a certain place, to be global events.

Social media, is a clear element used by these kind of events, but are this media used on the same way?. This research is focused on the analysis of social media use by one of the most global music festival in Spain, The Barcelona International Advanced Music and Multimedia Art Festival, Sónar. Some previous results underline the importance of these media to be connected not just with audiences then with collaborators, partners, artists and other stakeholders.