Impact of Neoliberal Globalization on Contemporary Societies and Its Discontents! a Post Marxist Cross Cultural Study .

Digitization and automation has become an integral part of our consumer life. Facebook, twitter, surveillance cameras, and digital representation of everything has literally transform every aspect of business aesthetics and political logic of contemporary life. We can see the effects of these technical, technological and cyber revolution every where around. In Communist Manifesto ,Marx described capitalism as a force that would dissolve all feudal , national and religious identities, giving rise to a global or universal civilization governed by market imperatives. But in general on the other side we can only mourn the death of our salesman by the logic of domination, curtailment of expression, and dialectics of terror. Paradoxically with the advent of social media, digitization and mass communication, political terror and social marginalization is now being used as a inflammatory source to penetrate and usurp means of representation, as surveillance cameras produce endless hours of visual footage on media and world wide web . The way the information exchange is constructed and controlled by the state has a devastating effect on individuals whose minds are outsourced, digitized , automated or robotized for the enhancement of intellectual poverty and market friendly social and cultural degradation. The paper will further critically cross examine the concept of globalization and why it is alienating huge flux of population in poor and underdeveloped countries like Pakistan. The study will be conducted on the marginalized and different layers of working class communities, students, and petty bourgeois class of shopkeepers and peasantry. The data will be critically and philosophically analyzed and the final conclusions will be drawn on its behalf.