Globalization, New Media and the Culture of Real Virtuality: Emerging Patterns

Monday, 16 July 2018: 17:30-19:20
RC14 Sociology of Communication, Knowledge and Culture (host committee)

Language: English

Globalization is closely linked with mass media communication which itself is transforming with the integration of various modes of communication into an interactive network. The formation of a hypertext and meta-language integrate into the same system the written, oral, and audio-visual modalities of human communication. The potential integration of text, images, and sounds in the same system, interacting from multiple points, in chosen time (real or delayed) along a global network, in conditions of open and affordable access, does fundamentally change the character of communication. Thus the emergence of a new electronic communication system characterised by its global reach, its integration of all communication media and its potential interactivity is changing and will change forever our culture. One of the major components of new communication system, the mass media communication, structured around television which resulted into globalization and decentralization of mass media communications interplaying with culture and social behaviour. It has transformed the media and helped in evolution of multi-media system in the 1990s. With advent of internet, different systems of communication organized around computer networking and the surprising, spontaneous development of new kinds of virtual communities. The merger of these two communication systems has far reaching consequences for the structure and culture of contemporary societies and  the culture of real virtuality is now emerging whose contents, dynamics and significance have to be understood in context of developed and developing societies. In what ways this transformation is taking place will be the major thrust of the proposed session.
Session Organizers:
Virendra Pal SINGH, Centre for Globalization and Development Studies, IIDS, University of Allahabad=211002, India and Parvez Ahmad ABBASI, VNSG University Surat, India
KiranPreet KAUR, Panjab University, India
Oral Presentations
Globalization, Social Media and the Culture of Virtual Reality: Some Sociological Challenges and Formulations
Arvind CHAUHAN, Department of Sociology, Barkatullah University, Bhopal, (M.P), 462026, India, India
Social Media As a Tool for Social Disconnectedness – Analyzing the Facebook Usage Pattern of Youth in Delhi
Sachin BHARTI, Guru Gobind Singh Indraprastha University, India; Divyani REDHU, Guru Gobind Singh Indraprastha University New Dehi, India
Globalization, Gender and New Media: A Study of Facebook Users in a Developing Country
Pankaj SINGH, Maharana Pratap Govt. PG College, Bilsi, Budaun, India
Internet,Religion,Hindus: A Study on Virtual Pilgrimage of Temples
Padma RANI, Manipal Academy of Higher Education, India
Distributed Papers
"#Russiansdidit": Drama of Social Problem in Internet Memes
Valeriya VASILKOVA, Saint Petersburg State University, Russian Federation; Nadezhda ZINOVYEVA, The Sociological Institute of the Russian Academy of Sciences, Russian Federation