Power As Control:
The Use of Technologies of Communication
According to Norbert Wiener (1948), the founder of cybernetics, information is a term that designates the content of what we exchange with the outside world in order to adjust to it. The process of receiving and utilizing information is the process of our adjustment to the contingencies of the environment. This is according to Marshall McLuhan's, whose ideas explored the impact of communication technologies at the human level, and to Norbert Wiener, whose work made the main socio-philosophical implications of the social consequences of automation available. Jürgen Habermas's reflections on rationality, according to Max Weber, address the choice of strategies in the use of technologies and the appropriate organization of systems according to the objectives of institutions whose aim is world organization. Therefore, we can add to the discussion the intellectual and scientific role of builders of "inventions" who generate "artifices" and seek innovation, especially in the understanding of evolution that relates to the concept of freedom from violence through justice.