Power As Control: The Use of Technologies of Communication

In this digital era, we are going through a convergence of human beings and machines that defines our image of the world as a virtual reality that is constructed and continuously transformed. Furthermore, power as control is part of the essence of the human being, together with belonging to the society through communication. As well we know, human beings need to adapt to society; they shape themselves around an outside world and become "real" when informed by creative skills. Technology offers us the communicative possibility of joining a social environment and being renewed by it. Controllable or not, transformations are promoted by such technological development, giving rise to new possibilities of communication in the sociocultural context.

According to Norbert Wiener (1948), the founder of cybernetics, information is a term that designates the content of what we exchange with the outside world in order to adjust to it. The process of receiving and utilizing information is the process of our adjustment to the contingencies of the environment. This is according to Marshall McLuhan's, whose ideas explored the impact of communication technologies at the human level, and to Norbert Wiener, whose work made the main socio-philosophical implications of the social consequences of automation available. Jürgen Habermas's reflections on rationality, according to Max Weber, address the choice of strategies in the use of technologies and the appropriate organization of systems according to the objectives of institutions whose aim is world organization. Therefore, we can add to the discussion the intellectual and scientific role of builders of "inventions" who generate "artifices" and seek innovation, especially in the understanding of evolution that relates to the concept of freedom from violence through justice.