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Modernization of “Tradition” Resumed after 150 Years of Vacuum: Normalization of Wearing “Traditional” Clothes in Japan
There are two questions that need to be answered. First, is this a phenomena unique to Japanese society but not other Asian nations, such as South Korea and China? Second, what are the undercurrent social sentiments of this seemingly gradual resilience from the distortion of compressed modernization 150 years ago? Is it a nationalistic conservative swing in reaction to the rise of surrounding nations? Or, is it perhaps simply a marketing strategy that commodifies ethnicity? If both are culprits, then which has more weight?
In order to answer these questions, this research first took a glimpse at the historical adaptations of western clothes in Japan, South Korea, and China, as well as the trend shift in dress codes throughout recent times and to date in these countries. Then, a survey was conducted to examine the possibility of a rise in conservative nationalism and the mere utility of the commodification of ethnicity as independent variables affecting this new trend. Finally, interviews were conducted on those who dress in Kimono/Yukata on a regular basis in Tokyo.