The proposed paper presents results and policy recommendations from the project “Sustainable energy consumption and lifestyles in poor households” (German acronym: NELA) which investigates energy consumption in low-income households in the Austrian capital Vienna. The study is based on a broad, multidisciplinary approach regarding underlying social theories and guided by questions about the type of socio-cultural and everyday life images that shape energy consumption in low-income households and the target-group-specific strategies and measures that can be developed in order to combine energy efficiency and energy savings with an improvement of living standards. The methodological approach of the project is premised on the qualitative paradigm, and data was collected in qualitative interviews. In summary 50 interviews were conducted in low income households in Vienna, 10 interviews in more affluent households and subsequently analysed.
The main aim of the project is to identify potentials for energy efficiency and energy savings (and thus also of costs) and to develop and implement policy measures that help combat fuel poverty and social exclusion in close cooperation with key actors within the energy system (e.g. energy companies, policy makers, NGOs).