Blurred Boundaries - Challenges for the Analysis of Hybridized, Mediated and Glocalized Communities of Interest
The theoretical question is what concepts are fitting to describe these communities of shared interest we call subculture, youth culture or (youth) scene. Each concept represents a different scientific perspective and each concept has different deficits regarding the current developments. The mediatization of youth cultures leads to the hybridization of former exclusive communities (e.g. 'metalcore' as a hybrid of hardcore and metal or 'indietronic' as a hybrid of guitar-oriented indie and electronic music) - this leads to the question how we as researchers reconstruct the - now more and more blurred - boundaries of these cultural networks.
The main focus of my presentation is the question if our theoretical and methodological tools became blunt for analysing glocalized, hybridized and mediatized social groups with a shared interest. And if so what ways there are to answer these problems.