The Impact of Binge-Watching on Academic Achievement: A Study of College Students’ Viewing Habits and Perceptions

The advent of subscription video-on-demand (SVOD) services like Netflix and Amazon Prime Video has significantly altered the way people consume television, giving them greater control over where, when, and how they watch their favorite programs. This shift has led to new viewing behaviors, notably binge-watching, where individuals consume entire series in a single sitting. Among college students, who often fall into high binge-watching categories, this behavior can lead to reduced academic focus, increased stress, and, potentially, academic underperformance.This study investigates the relationship between binge-watching and academic achievement by examining the viewing habits, motivations, and perceptions of 103 students from a liberal arts university in the Northeast of the United States. Using a questionnaire and statistical analysis through SPSS, the research explores students' reasons for binge-watching, such as using it as an escape from reality, and their understanding of how this habit may impact their academic obligations. Despite the potential risks associated with binge-watching, results indicate that students hold varying perceptions regarding its influence on their academic performance, with many not believing it to negatively affect their studies. These findings suggest a complex relationship between media consumption and academic success, highlighting the need for further research and institutional strategies that can support students in managing their media habits while maintaining academic engagement.