470.2
The Current Situation and Future Tasks of Community Service Actions Conducted By Local Sport Clubs |a Case Study of Local Football Clubs in Shikoku, JAPAN|

Tuesday, July 15, 2014: 5:50 PM
Room: 412
Oral Presentation
Yasuko TSUNEYUKI , Kochi University, Kochi, Japan
In recent years there’s been impressive growth in sport team volunteering to local community service. The purpose of this study was to examine the current situation and future tasks of community service actions conducted by local football clubs in Shikoku, JAPAN. A survey was conducted using interviews, questionnaire and fieldwork from July in 2011 to July in 2013. Data of the questionnaire were collected from a sample of 104 clubs, while the return rate was 49.8%. The main findings were as follows : 1) About twenty five percent of local football club conducted local community service actions, 2) human communication related to unity of sport competition and promoting mutual friendship was important to local football clubs. It was characteristic for local football clubs to have human network closely related to local community, 3) sixty percent of local football clubs intended to continue or start the local community service actions. There were discouraged factors of the local community service actions, while members of local football clubs didn’t know what to do. Moreover they didn’t have enough money to conduct the local community service actions. This indicated that the share information and financial aid could seed potential local community service actions and 4) local community service actions deeply related to proper leader and frequency of practice. It was quite important to have good connections with outside the club like sponsor or football school. It is necessary to examine the assessment of people living in local community and differences of income between local football clubs.