JS-73.5
Global Economy Network, Leisure and New Urban Teenager Life Style in Jakarta. -- CANCELLED

Friday, July 18, 2014: 4:30 PM
Room: 304
Oral
Linda DARMAJANTI , University of Indonesia, Depok, Indonesia
This paper is the result of two undergraduate student thesis at undergraduate program of Sociology University of Indonesia, by using two different methods which are quantitative and qualitative. “Nongkrong” or hangout at Seven Eleven (Sevel) and using Behel (dental braces), Blackberry, and Belah tengah (even god hair style) called “3B” is urban teenager life style preference in Jakarta to spend their free time. Hanging out in some places has become urban teenager culture. 63% of them agreed to spend their free time at Seven Eleven (Sevel). Seven Eleven as one of global economy groceries network oversees the business opportunity in Indonesia. They are providing comfortable stools and benches and Wi-fi. It created a new lifestyle for urban teenager in Jakarta to spend their free time (60%). This lifestyle preference called “anak Sevel”. Interestingly, parents have become primary contributor of hanging out style, 95%  agreed to hangout is malls or Seven Eleven. On the other hand, sociology study about dental brace (behel) found interesting findings. At the beginning, dental brace was used to re-align and straighten teeth. Nowadays, it has become a part of teenager lifestyle beside Blackberry mobile phone and even god hairstyle. Dental brace used as part of dental health became one of lifestyle accessories in particular social class. This teenager lifestyle is threatening social deviation in association perspective also from health point of view. Dental brace is sold as one of accessories which are below health quality standard. It expected can increase social status in urban teenager association. Both studies found, teenagers from particular social class want to proclaim their social class status is higher than the others by using “3B” and becoming part of “anak Sevel”. This social symptom is becoming social prestige for urban teenager as indirect cause from global economy network.