Chinese Animated Film and its Audience; An Empirical Research on Chinese Cultural Wave

In this presentation I will take up the case of Chinese animated film and its audience as one of those examples of new cultural waves from Asia. Institute for Cultural Industries at Peking University has been conducting a survey research on the issue as a part of the survey program called Cultural Consumption Program. The program (survey project) has been one of the rare attempts of such kind in China and we are now analyzing the data gathered by the project. In the presentation of this session, I will show the results and the facts of the survey and I will try to connect the outcomes to the other cultural ‘waves’ from Asia in locating it in the broader picture in Asian settings in the whole. In doing so I shall commit the dialogues with other presenters who deal with the findings from other areas of Asia.