Global Presence of Japanese Popular Culture as one of the Cultural Waves from Asia

The presentation will focus on the overseas project of “J-pop”.

Few previous studies related to this topic focus closely on the efforts of players in J-pop sector to promote J-pop overseas, especially their cooperation with government and players in overseas market, although such a J-pop’s overseas project is planned and implemented on the basis of their close communications and relationships. In this presentation, therefore, I propose to understand J-pop’s global spread in terms of the network of agencies with central focus on the players of a certain overseas business project of J-pop and government. What kind of “power” “energy” and “motivation” is shared and circulated among their entanglements? How can we develop an understanding of the “network” concept through the global spread of J-pop? Being a researcher, fieldworker, and ex-government official of “Cool Japan” policies and business projects, I will discuss about possible answers to this set of questions.