Communication for Socio-Cultural Change
A possible strategy in achieving sustainability and development places the people of the community in the centre of the commuication process. This technique is also known as participatory approach where interpersonal communication is exercised through community media.
The role of communicator is more important today. This is so because the world has never seen a time where there was so much to know, so much people need to kow quickly. In developing countries, therefore nothing is more important than the transfer of useful information from person to person. It has been observed that single source of information cannot disseminate all kind of ideas, for this, different types of source of information is required to disseminate many ideas for desired change & development. Disseminating of ideas also bring change in structure, functions and social relationship in society.
The role of communication is particularly important in relation to such socio-cultural change occuring in the modern world as socio-economic upliftments, environmental change and urbanization or process of integration and exclusion associated with modernization of socities, development in active components of society like family women and young people etc.
This panel invites papers related to various dimension of changes and development taking place in society through communication. Programmes for sustainable development in different spheres of society i.e impact study, role of ICT in the process of sustainable devolpment, health communication, communication and empowerment of women, media mangement, media utilization, agriculture and allied field and influence of interpersonal and other communication channels in getting information.
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