JS-79.4
Is Another Economy Possible? the Prospects of Social Entrepreneurship from the Business Viewpoint

Saturday, July 19, 2014: 9:15 AM
Room: 501
Oral Presentation
Aziz XAVIER BEIRUTH , Universidade de So Paulo, Brazil
Antnio Oscar GES , Business Administration, UESC - State University of Santa Cruz, Ilhus, Brazil
Talles BRUGNI , USP - University of So Paulo, So Paulo, Brazil
Alfredo ABDUL-NOUR , Department of Business Administration, UESC - State University of Santa Cruz, Ilhus, Brazil
The dynamics of the economy goes through three strands: the State, the market and civil society. The State, in principle, is characterized by the logic of intervention, by the regulation and entrepreneurship; the market prefers the competitive logic; and the third sector step by associative pathways. Currently, the economy of many countries goes through times of turbulence. The State no longer meets the diverse needs of its population; private companies are increasingly profitability. Social “companies”, in principle, have many weaknesses in their management and, in this regard, we realize that there is a disruption of economic and social order in society, like: increasing poverty, violence, environmental degradation and so on. We need an alternative to the productive process. In this way, the social entrepreneurship enables new forms of economic activity management with a logic contrary to market economies. In this paper, we describe an entity of third sector with the solidarity economy approach, through social entrepreneurship postulates. Our research is descriptive, qualitative, being a case study on a social entity. We use observation and documentary work for data collection and the analysis of the content reflected the catalogued information. The results suggest that there is a new economic order and that other alternatives practices of economic production are viable. Cooperating companies can be managed by the competitive logic, but with emphasis on the collective human needs. The entities have vision of solidarity and aim financial and social profit as well. The local market is valued and the cooperative process is visible. On the other hand, is not easy to maintain an organization of this type in the market, with associative goals. Predatory and unfair competition of traditional companies undermines the survival of social entities. Finally, the success achieved by the Organization studied shows that another economic production is possible.